If you’re looking for a way to optimize and streamline your eCommerce businesses customer relationship management (CRM) system, then implementing an eCommerce CRM integration may be the perfect solution.
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By integrating existing processes across various operations and departments of your business, such as marketing, sales, and accounting departments, into one singular platform – an integrated CRM can drastically improve the efficiency of how data is managed in order to maximize revenue and profits.
This blog post will provide fundamental strategies to successfully plan out and build out a comprehensive CRM integration that’s tailored to meet the needs of your specific eCommerce enterprise.
Advantages of integrating eCommerce with CRM
Customer management via a central database
A comprehensive database of client information greatly accelerates business growth. The most frequent categories of controlled contact information include accounts, clicks, leads from various sources, and guest access.
Keeping in touch with clients by offering personalized experiences is essential given the rapidly expanding eCommerce sector. Keeping track of all of your clients’ interests and classifying them based on factors like location, time and date, quantity of views and clicks, pattern of website access, etc. becomes simple. This results in significant email campaigns, which strengthen client loyalty.
Conversion of clicks and leads
An essential component of an eCommerce CRM Integration is converting clicks and leads into customers. Creating leads entails turning visitors to your eCommerce site into potential customers. It’s possible that on their initial visit, they won’t buy anything.
However, by utilizing the eCommerce CRM interface, leads can be examined, their data patterns can be graphically mapped out, and successful customer engagement can be planned. It might be as easy as sending the customer’s name in an email.
Excellent after-sales support
After a consumer purchases a product, the eCommerce site’s success continues. It is crucial to do after-sales follow-ups, get consumer feedback, and examine ideas and concerns. Direct and indirect marketing will benefit greatly from having all of this data stored in a single database, such as the CRM, which also works well for your sales staff.
eCommerce CRM integration strategies
Cloud-based eCommerce CRM integration
Cloud-based CRMs are simple to set up and operate without difficulty. Your end-user only needs a reliable internet connection and a suitable device for the integration to be smooth. Additionally, this ensures 24-hour accessibility.
Employ AI in CRM
The digital change that eCommerce is presently undergoing is the reason for its extreme popularity. And with AI, it can only be improved by automating email marketing, converting abandoned carts by automatically contacting consumers, segmenting them, and keeping them satisfied.
Instead of guessing, precisely measure and evaluate your consumers’ age, location, gender, and other characteristics. Facebook is the easiest example, where you can tailor a post to a certain audience. You can choose a group of people to whom you want to sell a product. Depending on the CRM you are using for your eCommerce site, this can also be automated.
Central social media marketing
It is clear that several social media sites, including Facebook, Instagram, LinkedIn, Google, and others, are utilized as sales channels for online stores. In order to combine all of your social media leads and clicks and turn them into business prospects, it is crucial to use CRM properly.
Awards and rewards
It’s important to have repeat business from loyal clients. An eCommerce site may attract visitors to return by offering prizes for referrals, loyalty points for frequent purchases, free shipping for joining up, further discounts, cashback, and unique gifts, among other benefits.
CRM may be used to classify consumers based on their usage patterns and purchasing habits and then give out periodic and suitable rewards.
Building an eCommerce CRM integration may seem daunting, but it doesn’t have to be. By following the basic metrics outlined in this blog post, you’ll be well on your way to developing a successful integration. And if you need assistance along the way, our team of experts is always here to help. Contact us today and we’ll get started helping you build the perfect eCommerce CRM integration for your business.