As a business owner, it’s important for you to stay up to date on the latest marketing trends and practices. In order to compete in today’s market, you need to be utilizing marketing workflows that are favored by top brands. In this blog post, we’ll be discussing the most popular workflows and how you can implement them into your own business. Stay tuned!
What is a marketing workflow?
Marketing workflows describe the actions your team will take to complete a specific marketing project.
These processes are crucial because they enable you to organize how your team works. As a result, you may enhance the effectiveness, contentment, and general excellence of your entire staff.
Workflows for marketing come in a variety of forms and sizes. The extent is determined by the current task, your industry, the marketing department’s personnel, and other elements.
Marketing workflows favored by top brands
Marketing workflow for collaborating with an agency
Marketing operations managers that work for big businesses have particularly challenging duties when it comes to marketing workflows. While coordinating external stakeholders, these individuals must optimize internal workflows.
These are the steps marketing operations managers should take to start a new project with an agency.
– Go through the onboarding procedure at your agency
– Approving the project proposal
– Develop your creative brief together
– Establish the project’s scope
– Confirm on a project schedule
– Allow your agency to get to work
– Start the process of evaluation and approval
– Finalize your project’s deliverables and sign off on them
Marketing automation workflow to score your leads
It takes a lot of effort to succeed in marketing because the work is difficult and time-consuming. Therefore, you should automate as many jobs as you can. This marketing workflow example can assist you in evaluating your leads.
– Gather your leads
– Recognize the behavior and attribute scores for your leads
– Develop and roll out lead nurturing automation programs
– Monitor performance and make strategy adjustments
Social media workflow
Social media may quickly consume a lot of time. So, here is an example of a social media process that will increase your campaign’s effectiveness and efficiency.
– Develop content ideas
– Pick your concepts
– Establish a schedule
– Make a copy of it
– Begin the design
– Distribute content for approval to stakeholders
– Make any required edits
– Take care of the details
– Conduct the reporting
Email marketing workflow
Here is a procedure to help you get the most out of your email efforts since email marketing is still very popular.
– Define the purpose of your email campaign
– Determine precisely what is required to plan an efficient email marketing strategy
– Develop an appealing, acceptable email layout
– Develop messaging to accomplish the objectives listed in the first stage
– Handle the email’s technical aspects
– Check and test the email
– Make any required alterations and edits
– Send emails using your chosen method
– Keep track of the email’s effectiveness and impact
Content marketing workflow
Every successful marketing plan is built on content marketing. The content marketing workflow you can use for a blog post is demonstrated below.
– Create a content plan
– Produce the content
– Modify the text
– Obtain graphics
– Verify the text for errors
– Release the work and follow its progression
Every effective marketing department must be aware of how to maximize SEO. Here is a closer look at an example content optimization workflow.
– Specify your keywords
– Include those keywords in your text
– Carry out on-page optimization
– Be sure to optimize off-page
– Analyze how your content is performing
– Make content changes
While there are many marketing workflows favored by top brands, the ones we’ve outlined should give you a good place to start. If you want help implementing these workflows or need assistance creating a custom workflow for your business, contact us. Our team of experts has years of experience helping businesses just like yours achieve their marketing goals. What marketing workflow do you plan on using to drive more sales?